The Basics Of Intercultural Communication

 


An Australian National was almost fired in Thailand for casually joking with work colleagues. Thailand nationals felt he was rude whereas Australian citizens were simply trying to make friends. This is why intercultural communication is needed. In this world of globalisation, people often move between different countries to pursue jobs, courses or desirable living standards etc. People frequently get to meet individuals from different cultural backgrounds. In such situations, Intercultural communication plays a key role. It is the process of mindful communication with individuals having different cultural belief systems to avoid any miscommunication. It is a practice that requires an open mind towards patterns of other cultures. 


Importance Of Intercultural Communication


  • Remove the cultural barriers: It stems from a conviction that you'll outrage somebody by not understanding their way of life. These fears can cause social and productivity issues inside associations that contain multicultural individuals. In some cases, people also feel excluded from office gatherings. This is particularly evident if there is the lion’s share of one cultural group.

  • Increase intercultural competence: Can you put your point forth effectively in a multicultural setting? The ability to navigate through individuals of different cultures with acceptance is a required skill to enter the global market of multinational companies. Intercultural communication helps in refining this skill.

  • Improved negotiation skills: By understanding your target audience’s cultural practices/traditions/values, you can create an even more effective product. It also saves a company from unwanted losses in business. For example, a shoe brand launched a series of footwear with hand-painted images of a Hindu Goddess. Customers disliked this product in Indian Market. Companies can avoid such a loss of sales if they evaluate their product through an intercultural communication lens before launching it.


Types Of Intercultural Communication


  • Verbal Communication: This is usually conscious communication. It includes written and spoken words. If an Australian starts working in Japan, he/she should know the Japanese language to communicate effectively. Even if they are not primarily using Japanese in the company, learning the language can be highly advantageous. 

  • Non-Verbal Communication: Showing a thumbs up in Australia would mean an OK sign, and in Iran, it would be an insult. One often communicates through style, attitude, eating habits, body gestures, clothing etc. All of this comes under non-verbal communication. 


Intercultural communication is the key to avoiding miscommunication. If students need help with business communication, they can reach out to academic dissertation help.

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